Handcrafted by Moms’ Owner and Founder Josiane Sawaya decided to offer creative stay-at-home moms like herself a place to sell their handmade designs.

Although Josiane already had the idea on her mind for some time she only recently made her dream a reality. Due to the demand and in an attempt  to expand her reach beyond the local markets they are currently visiting Josiane just launched a Handcrafted by Moms website including e-shop.

Because she is in start-up mode we have asked her a few questions to learn more about her business venture. This is what she has told us. Enjoy!

What were you doing before?

My education and professional background are design related. I studied graphic design in Lebanon, my home country. After graduating from University, I worked as a publisher for a Lebanese magazine. I then diverged from graphic design into website design.

Did you always have a "creative" gene"?

I have always enjoyed tapping into my creative side! Growing up, I loved art and crafts and worked on many projects with my mother, who helped to nurture my creative talents. Incidentally, my mother is one of the designers I represent. My mom designs and crochets hats and accessories as well as designs jewelry. So yes, I guess I do have a creative gene that probably came from my mom!

What made you start designing and handcrafting?

I have noticed that many of the mass produced items that I purchase in large chain stores are of inferior quality. I knew that I as well as my other creative mom friends could create higher quality items.

Why do you design hair clips?

I guess I began with hair clips because my daughter (6 years old) and I enjoy accessorizing! I began by making clips and clip holders for my daughter and soon we began giving them as gifts to her friends. The feedback I received was so encouraging that I slowly began to form my idea for a business.

What inspires you?

Just about everywhere. I am sometimes influenced by the colors in my garden. Sometimes, I see a picture or a piece of fabric and I am struck by an idea. I can even be doing something as mundane as cooking or cleaning when I suddenly come up with an idea fora design!

What made you finally decide to pursue your true calling and act upon your idea?

I always seem to have some crafting projects in the works. But it was only recently that I recognized my organizational capabilities however! Last year, I was elected president of the parent association at my children's preschool. This role required a lot of project management/organization, communication, and public speaking. I discovered that I had some leadership qualities that I was not aware of. I think this role gave me the confidence required to start my own business.

Why did you opt for moms and where do you see Handcrafted by Moms niche compared to etsy and other communities for handcrafted items?

I opted for moms because I am a mom and enjoy being creative. Through my children’s preschool and on play dates, I discovered many moms like me that enjoyed doing crafts and being creative after a long day of running errands and taking care of their children. I began to feel strongly that there was a market for some of these creations and I decided to create my business.

Etsy is very different from what I do. My business is more personal. I handpick the designers and ensure that the quality of all the products offered on my site. Also, my business has a mission to give stay-at-home moms an outlet to sell their handcrafted items that is flexible and fits with their schedule.

How do you make money?

I am the sole proprietor of Handcrafted by Moms. One of the reasons that my business model is working so well is that I deal with all the administrative and marketing of the business so that the designers can concentrate on their creations. I sell the items the Moms create on my site and in markets and charge a nominal commission.

What's your five-year vision for Handcrafted by Moms?

In five years, I hope to have expanded internationally with a loyal base of customers. I hope to specialize in the Lebanese and Saudi Arabian markets initially as I have an extensive knowledge of these markets as well as business and personal connections. Currently, I am exploring franchising as an option for expanding my business. I hope to expand slowly in order to maintain the personal feel of my business.

How can interested moms apply? Do you have any specific criteria?

Currently, I am working with a group of Moms that I know. These people and their creations inspired me to begin my business.

If any mom is interested in participating, I would encourage her to contact me. I am always looking for new designers with original creations. However, I want to keep my product offering unique, so I must ensure that all new products do not duplicate products already offered.

Any plans to expand beyond kids’ fashion?

I am always on the lookout for designers who offer unique high-quality products. Currently, I am exploring fashion designs for men and women.

What has been the most challenging moment so far?

I have had a few days where I have been extremely busy with my family life but have had pressing work to do for my business also. It has been a challenge to balance the two. Needless to say, the solution usually ends up being late nights and long days!

What has been the most exciting moment so far?

I cannot describe how happy it makes me feel to see customers wearing Handcrafted by Moms items!

Any recommendations for other aspiring entrepreneurs?

My only advice to aspiring entrepreneurs is to know your market. Always elicit feedback from your customers and pay as much attention to the constructive criticism as you would from the positive feedback!

What does it take to become an entrepreneur - in your view?

There is no doubt about it in my mind; it takes much perseverance to be an entrepreneur! It also helps if you have a sense of humor…for those moments when things do not go according to plan.